Building An Empowering Identity To Champion Technology for Women
In a world where technology is becoming part of our daily lives but with women facing the challenge to be a part. The YWIP exists to champion a tech training that is open, globally connected, and secure for everyone. Founded by Roxanne, this initiative seeks to empower young ladies to solve problems in society, especially
tertiary students who have the passion and attitude to be more conversant with technology a resource to enrich people’s lives, and as a force for good in society.
To create an identity that everyone could stand behind, we took a look at the existing YWIP brand, crafting a new brand character, symbol and visual identity that conveys a powerful sense of forward momentum, transformation and change. The result is a bold, youthful brand that reflects the Movement’s enduring role increating connected generations of women with the skills and attitude to transform their communities and the world.
- Client: Young Women in Programme
- Category: Branding